adidas Originals - Prada
Redefining the adidas luxury e-commerce capability.
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Craft Meets Quality
For the first time, Adidas and Prada are drawing on their rich legacies to explore a new relationship between heritage, technology, and innovation. The Prada for Adidas vision was to re-engineer timeless icons with two monumental archives as inspiration. To launch the sneaker, adidas.com was transformed from an ecommerce engine to an impactful, immersive luxury experience.
Redefining Luxury
The product was the fastest and most expensive adidas item to sell-out in the brand’s history yet had an average time on site 300x greater than typical products. The campaign was a successful example of how to elevate the standard adidas purchase journey and reformatted how the brand featured its luxury lines on .com.