Innovative, digitally powered storytelling.

It’s Never Too Late to Create

In January 2019, Adidas Originals kicked off a new chapter in product design– reflective lifestyle shoes. Nite Jogger was the brand’s largest launch to-date, spanning 4 drops, 6 months and over 2 dozen colorways. Through extensive consumer journey workshops, integrated cross channel planning and a decentralized user powered content mechanic, the brand successfully brought to life an innovative brand story while driving ongoing product sellout.

The campaign was nominated for Digiday’s 2019 Multiplatform Campaign of the Year, W3 Awards Gold Winner and The Webby Award nominee for 2019’s Best Shopping Website.