Change is a Team Sport

From Run DMC to Kareem Abdul-Jabbar, the iconic Adidas Superstar has always been a shoe worn by those who changed the game. To celebrate its 50th anniversary, Code and Theory developed a digitally powered immersive experience that rallied an all-star cast of today’s change makers to inspire the next generation of game changers.

The experience ran in 144 markets, increased launch week traffic to .com by 314% and was named one of Fast Company’s most innovative retail experiences of 2020.